Twitter is probably the fastest growing of all of the social networking websites on the internet. Due to huge celebrity influences from the likes of Stephen Fry and Jonathan Ross, the sites popularity has gone through the roof and hordes of people visit the website every day. Unsurprisingly, this has meant that business now want a slice of this huge user base and want to eke as much profit out of using Twitter as they possibly can.
However, any business on Twitter constantly has to keep a state of equilibrium. They want to be able to do as much advertising for their company as they possibly can, but they also don’t want to go too far and be branded a “spam account” or just be so uninteresting that no-one bothers to follow them. It is an interesting dilemma that has no easy solution, but there are a few measures that you can take to prevent Twitter being another damp marketing squib.
Perhaps one of the main benefits of using any social network to promote your business is that it can be used to make your company seem personable. This means that your prospective customer base will see you as a normal person with a product to sell as opposed to a cold and buying levitra online unemotional marketing machine. You would be surprised at how much of a difference this makes when a customer chooses what product they wish to buy.
Thus, the best idea with your Twitter account is for somewhere between half and three quarters of your tweets to be the kind of thing that a normal worker would tweet about, perhaps casually mentioning business-related things, but keeping up the pretence of being a human being who does everything in a human way. The rest of your tweets can be subtle links to product pages and various other methods of promotion.
Another use of Twitter for a business is that it can be a good way to publicise the blog that we recommended you write in another of our articles. If you post links to your blog posts on Twitter, then you are far more likely to have people reading them than if you just let them sit on your website waiting for people to look at. This also serves as a good way to direct people to the website for your company and product without it looking like a blatant attempt at marketing.
So, used subtly, Twitter can be an invaluable tool for a businessman or someone trying to market a product. The vast audience of customers on offer means that the potential rewards for success in this filed are very high indeed and it can cause a surge in your profits with all of the new people that are becoming aware of your product.
However, it is a double-edged sword and you must be careful to manage your account in a way that does not come across as blatant marketing so as not to alienate all of those wonderful people that you hope are going to become your customers.
You can follow simplewebhosting.co.uk on Twitter at http://twitter.com/simplestatus
